Home Territory
Every buyer is more comfortable in their own environment. And although they do come to Silmo and Mido, there’s always a sense of being in a foreign land. However with Dubai, there’s a certain amount of comfort that buyers from Africa, the Indian Subcontinent and the Middle East feel that’s hard to replace. And when a buyer is comfortable, it’s easier to sell.
Higher Visiblity
It’s difficult to stand out at an event as large as Silmo or Mido where the number of exhibitors as well as visitors is really high. The size at VP Expo is in a way an advantage as the exhibitors are visible to visitors and the recall value for the visitors about the brands is higher.
Relationship Building
Unlike in the west, where businesses are strictly business, it’s said that in Dubai businesses are discussed over coffee. It’s all about building trust and relationship that goes way beyond business discussions. Dubai offers you this option and opportunity when you meet your visitors at VP Expo. Don’t let us tell you this but come and discover for yourself the unique method of relationhship building that’s Dubai.