How will VP Expo Dubai help US brands grow?

The market is looking for something new.
There hasn’t been much happening in the eyewear optical market (since probably the Essilor Luxottica tie up) that has raised interest levels. If US brands decide to make a move to a newer part of the world as a group, it would definitely generate interest.

It’s always better as a group.
COming one brand at a time, does not help the buyers. And it’s always better to come in as a group of brands. It makes it feel like there’s something serious on here.

It’s not just Dubai.
The VP Expo Dubai is centrally location and in that, it helps opticians from Africa, India and the Middle Eastern region all come to the event. This kind of mix does not happen at this scale anywhere else.