A Spectacular Start : Day 1 Of VisionPlus EXPO, Dubai, 2024

The stage is set, and the excitement is building as global eyewear brands prepare to showcase their finest collections at VisionPlus EXPO, 2024

VisionPlus EXPO 2024 opened with a burst of energy, offering an incredible mix of business, fun, education, and networking. The sprawling Festival Arena Exhibition Center in Dubai buzzed with activity as participants and visitors explored a vast array of booths showcasing the best in innovation and technology, global eyecare products, optical equipment, accessories and more. With such a successful start, the anticipation for Days 1 & 2 is higher than ever!

Premium Brands Take Center Stage

Day 1 was all about premium brands displaying eyewear collections that blended cutting-edge technology with high fashion. Opticians from around the world flocked to this industry hotspot, visiting booths from major players like Zeiss, Hoya, L.G.R., and Monogram. Other notable brands included Linda Farrow, Blackfin, Matsuda, Boss, Carolina Herrera, and many more. The dedicated pavilions from Germany, France, and Italy added a special flair, further elevating the experience for attendees.

Insightful Sessions at VP Academy

Meanwhile, VP Academy became a hub of learning and innovation, with industry leaders sharing their expertise. Highlights included Nilesh Thite’s session on unlocking the potential of contact lens businesses and Neeraj Dabral’s insights into selling luxury brands. Murtaza Ibrahim presented effective strategies for marketing optical practices, covering both traditional and digital methods, followed by a lively panel discussion featuring all the speakers.

After a refreshing lunch, attendees enjoyed a sponsored presentation on lens enhancements by Céline Combrouze of ZEISS, followed by Sheymae Hansali’s insightful session on how AI is transforming customer experiences in eyewear innovations.

A Buzzing Floor

Animated conversations filled the Expo floor as booths hummed with activity. Business deals were struck, new collaborations were formed, and high commerce dominated the day, solidifying VisionPlus EXPO as a must-attend event for the global optical industry. The vibrant atmosphere underscored the Expo’s significance as a platform for fostering growth and innovation in eye care.

As the day wrapped up, participants reluctantly departed, eager for what the next two days would bring. With more surprises and excitement on the horizon, the best is yet to come!

Don’t miss out—see you on Days 2 & 3 at VisionPlus EXPO 2024!