Polar

Polar

For years, POLAR has been using magnificent Italian locations to create a scenic and effective backdrop to its collections. The adventure started nearby, from Venice, and then stopped in Portofino and Trieste. Trieste was chosen to host the 2024 campaign, inspired by the sea, navigation, the discovery of new horizons and new relationships. A setting with intense colours and unmistakable scents that, like Polar glasses, can create deep emotions and indelible memories.